What is Business Strategy?

The globalization of markets is motivating a growing need to design the future in a thoughtful way, far from improvisation, leaving sudden inspiration behind and giving way to conceptual analysis and a methodological process based on the various aspects that make up the environment, on the existing expectations and expected achievements. Without abandoning their enriching experiences and their management dynamics, for the managers of each department the need to design the future of their decisions today is increasingly clear and to consistently select the most convenient and conducive to success alternatives. Such aspiration will demand an adequate consultancy in Technology and Innovation, which now thanks to the corporate strategy can be determined rationally. 

The Business Strategy is nothing more than the set of goals and means that are identified to define a route to the company. It is the design of a plan under which all actions, tactics and operations are established. It is the frame of reference that delimits the corporate field of action and that allows the integration of the activities and purposes of the various areas of the company and of the personnel, by indicating the scope, limitations, and priorities of what to do in business and its impact on the activities of each one. In the company, the personnel carry out their activities at various levels, which in general are classified as operational, tactical, and strategic. The tactical level personnel that come to be the intermediate managements, has the function of supervising the achievement of the operational functions and the establishment of short- and medium-term work plans, and the strategic level personnel, this means, the Senior Management, has the fundamental task of defining and making business strategies viable, normally working for the medium or long term, evaluating the results, and clearing obstacles. 

The planning of the business strategy must conclude in specific actions that lead to the realization of the established achievements, which must cover all levels of the company that are specified in actions of a tactical and operational type, this means, projects and activities aimed at achieving the factors indicated by the strategy. 

In many cases, the Design of the business strategy is accompanied by a consultancy with experts in strategy design, who provide support so that the strategy complies with the definitions of Senior Management. 

If you want to know more about Strategy Design, schedule a session with one of our consultants.