2 min read
Main advantages of business softlanding

For companies that desire to expand or move their operations to a new market, significant work is required. The search of information as legal and administrative procedures, business practices, investment processes, among others. They are necessary knowledge thus your foreign investment is “without surprises”. 


The Softlanding service consists of helping companies or entrepreneurs who wish to establish themselves in an economy that is not their own, it is a facilitation and support service for investors, including help to resolve bureaucratic obstacles and technical consulting for the company landing in its new country. 


The Softlanding service offers information on various aspects of investing in a country, but it also helps you define your market strategy, thus reducing the risks of expansion. In this article you will see the main advantages of Softlanding: 


1. Mitigation of economic risks:

Expansion plans require a significant initial investment and the lack of international experience and the costs of accessing foreign markets are important variables to be analyzed by the company. Therefore, by having reliable information and support from specialists within the target market, it is possible to know all aspects from the beginning, reducing the risks of economic expansion investment. The accompaniment and personalized support are a great advantage to take the first step towards internationalization without having the feeling of jumping into an unknown world with your eyes closed. 


2. Internationalize your business quickly:

Between establishing an expansion plan in a new market and starting it up, a long time can pass. This time depends on the level of preparation of each company and the knowledge of the barriers to entry to the market, its experience in foreign trade, its aversion to risks, its commitment, among others. The Softlanding service allows companies to quickly establish themselves with a legal, operational and commercial structure. The companies that offer this service have local resources and give companies all the basic information and contacts necessary to carry out the investment process efficiently. 


3. Benefit from expert insights into the country, culture and business practice:

To start activities successfully you must consider not only the economic part, but also information about the country, its culture and the business practice used. These points are decisive when you must interact with the actors present in this new market. The way of doing business changes from one country to another, it matters as much as the way of greeting your interlocutor as the way of closing a contract. Therefore, good advice about the customs of the target country can be the key to succeed. 


4. Lean on of a network with potential clients and boost the growth of your company: 

In addition to mitigating the risks of foreign investment, companies that receive the Softlanding service can also have a network of appropriate contacts with people such as institutions, local companies and a network of potential clients to achieve goals in the new market. This advantage allows you a better integration from the beginning, thus have the crucial support to start your activities with less risk. The Softlanding service can cover a wide variety of complementary services such as having a physical workspace, a network of contacts, the search of human capital or financial capital, among others. 


If your company has decided to invest in Panama, we can make your trip safer and smoother.


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