How do Internationalization and Commercial Representation come together in Panama?

The internationalization of companies has become a key axis for the commercial growth, for this reason the start of a good economic activity in a country where the company has neither the knowledge nor the commercial skills to making the insertion successful is a variable to consider. Operating and business costs are key metrics for making strategic growth decisions. 

The best option to landing the new destination is to have a team with a national presence that helps to obtain new leads and sales thought Commercial Representation. These types of work agreements allow the company to reduce commercial costs, subcontracting specialists that represent the brand in the destination country without generating operating costs, which gives international profits and allows studying the markets with the highest Development looking to install the company in the target market(s) for international growth. 

Generally, the destination countries to internationalize products or services are those with many habitants and stable or growing economies. The population/economy relationship is a very interesting variable, but in countries like Panama whose population is small, this variable is no longer a constant, since Panama has differentiating values compared to other countries in the area, such as: 

• Maritime logistics through the Panama Canal.
• Air logistics through the international operations center of the Tocumen airport that connects all Central America and the Caribbean to both American and European destinations.
• Banking is also considered an investment attraction.
• And obviously tourism as one of the most relevant axes for the Panamanian economy.

Both state and private efforts to turn Panama into a center of investment, innovation, and tourism operations, make the country a desirable destination for any company that seeks to internationalize its products or services, and thanks to the fact that the economy shows stability compared to similar countries, Panama is an ideal destination for your investment. 

To conclude, thanks to the riches of Panama, your internationalization investment through the Commercial Representation of market experts who have first-rate contacts in the country, together they are an excellent strategy to position your brand in Panama and Central America. 

If you want more information about our commercial representation service in Panama you can contact us.